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The Farm Must Go On
The Farm Must Go On by John Deere virtual benefit concert, will honor how innovative, industrious, and resilient farmers are—a side most have never seen—while shining a spotlight on all that they do for our country.
Enter to Win a Virtual Meet & Greet with Your Favorite Artist
Join us in supporting Farm Rescue and you could win an exclusive, one-on-one virtual meet and greet with one of The Farm Must Go On performing artists including Dustin Lynch, Maddie & Tae, Mickey Guyton, Travis Denning, and Tyler Farr. Enter for a chance to win by donating just $10 here. Fans may enter up to 10 times; winners will be randomly selected and contacted via email. All donations raised will help Farm Rescue. The exact time of the meet and greet will be disclosed after the concert along with access details to join the virtual experience. See full contest rules for more information.*
*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 PM ET on 11/16/20 and ends at 11:59:59 PM ET on 12/9/20. Open only to legal residents of the 50 US/DC/PR, 18+ years of age. Minors must have parental consent. Click Here for Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions. Void where prohibited. Sponsor: Deere & Company World Headquarters, One John Deere Place, Moline, IL 61265. John Deere employees are not eligible to win.
About the Artists
How to Watch
Live from the Brooklyn Bowl in Nashville, The Farm Must Go On by John Deere, will stream live on YouTube on Wednesday, Dec. 9, 2020 starting at 8 p.m. EST. The benefit concert will be open to everyone — no tickets required!
Donations are encouraged and will go directly to Farm Rescue to provide its volunteer workforce with meals and lodging, as well as putting fuel in vehicles and machinery.
About Our Partner: Farm Rescue
Media Center
The Farm Must Go On by John Deere will stream live from the Brooklyn Bowl in Nashville on Dec. 9, 2020 beginning at 8 p.m. EST.
For more information or specific interview requests for artists, John Deere, Farm Rescue, or featured farmers please contact JohnDeereMedia@Edelman.com .
Oct. 29, 2020 Press Release (PDF) >
The Farm Must Go On by John Deere Official Artwork (Zip file: PNG & JPG) >
The Farm Must Go On by John Deere Infographic (PDF) >
Zip file: Artist Headshots (PNG); Bios (PDF) >
Farm Rescue Donation Impact Stats (PDF) >
Get Your Official Concert Merchandise
Show your support for America’s farmers and The Farm Must Go On by John Deere!
A portion of the proceeds from the sale of this merchandise will be donated* to Farm Rescue.
*Up to $10,000.
Visual Backgrounds
Where do you plan to watch the concert from?
No matter if it’s your basement, garage or even the cab of your equipment, we’ve got the virtual background to get you in the right frame of mind. Download your favorite background now.
In The News
- Associated Press, Farm Rescue Shifts to Help Farmers Sickened by Coronavirus
- AgWeb, John Deere Hosts Benefit Concert For Farm Rescue
- Ag Daily, John Deere to put on virtual concert benefiting Farm Rescue
- Quad-city Times, Deere hosts 'Farm Must Go On' virtual benefit concert
- Rolling Stone, Mickey Guyton, Travis Denning Set for Farm Rescue Benefit Concert
- CMT, SAVE THE DATE: The Farm Must Go On Show on December 9
- Country Insider, Dustin Lynch, Maddie & Tae Honor Farmers With Benefit Show.
- Radio.com, Dustin Lynch and Mickey Guyton aid farmers during COVID with 'The Farm Must Go On' concert
- Southern Living, John Deere to Host Virtual Benefit Concert to Support American Farmers Struggling During the Pandemic