Poster with guitar graphic noting the concert date and time of Dec. 9th, 8 pm EST, listing performers for The Farm Must Go On fundraising concert for Farm Rescue.

Meet three farm families who were helped by
Farm Rescue volunteers following tragedies in their lives.

The Farm Must Go On

The Farm Must Go On by John Deere virtual benefit concert, will honor how innovative, industrious, and resilient farmers are—a side most have never seen—while shining a spotlight on all that they do for our country. 

Donate Now

About the Artists

Exterior of the Brooklyn Bowl in Nashville with red neon lights

How to Watch

Watch an encore performance of the live recording from the Brooklyn Bowl in Nashville, The Farm Must Go On by John Deere.

Donations are encouraged and will go directly to Farm Rescue to provide its volunteer workforce with meals and lodging, as well as putting fuel in vehicles and machinery.

WATCH ENCORE PERFORMANCE

About Our Partner: Farm Rescue

  • Mounting Uncertainties for U.S. Farmers

    The impact of COVID-19 has been felt by everyone throughout the country and around the world. Farmers are no exception. Their work never ends but is made more challenging as they continue to navigate natural disasters, supply chain disruptions, economic uncertainty and more. For many, Farm Rescue may be the last line of defense to ensure farming operations for years to come.

    Donate Now
    One man with his arm around another in front of a Farm semi truck

  • More than 700 Rescues Strong

    Farm Rescue has grown from a single crew in 2005 into a small army of volunteers across the Midwest helping farmers and ranchers suffering from major illness, injury or natural disaster to plant, hay or harvest their crop.

    Learn More
    Several farm rescue volunteers stand in a field in front of farm equipment

  • Committed to Empowering the Livelihood of Farmers

    As the official equipment partner of Farm Rescue, John Deere works with dealers and provides Farm Rescue with free access to its latest machines and technologies so that Farm Rescue’s work can continue and grow.

    Hear Their Stories
    A combine filling a semi trailer with harvested crops
    The Farm Must Go On Infographic

    Media Center

    The Farm Must Go On by John Deere will stream live from the Brooklyn Bowl in Nashville on Dec. 9, 2020 beginning at 8 p.m. EST.
    For more information or specific interview requests for artists, John Deere, Farm Rescue, or featured farmers please contact JohnDeereMedia@Edelman.com .

    Oct. 29, 2020 Press Release (PDF) >

    Media Backgrounder (PDF) >

    The Farm Must Go On by John Deere Official Artwork (Zip file: PNG & JPG) >

    The Farm Must Go On by John Deere Infographic (PDF) >

    Zip file: Artist Headshots (PNG); Bios (PDF) >

    Farm Rescue Donation Impact Stats (PDF) >

    Concert Poster (PDF) >

    Meet & Greet Host Ashley Ahmadi Bio (PDF); Photo (JPG) >

    Nov. 17, 2020 Press Release (PDF) >

    Collage of concert merchandise: hats, stocking cap, tumbler, canvas tote with logo.


    Get Your Official Concert Merchandise

    Show your support for America’s farmers and The Farm Must Go On by John Deere!

    A portion of the proceeds from the sale of this merchandise will be donated* to Farm Rescue. 
    *Up to $10,000.

    Shop Now
    Rec room with chair back, concert poster, Live neon sign, sofa, guitar and speakers.

    Visual Backgrounds

    Where do you plan to watch the concert from?

    No matter if it’s your basement, garage or even the cab of your equipment, we’ve got the virtual background to get you in the right frame of mind. Download your favorite background now.

    Download Concert Theme Backgrounds
    Download John Deere Backgrounds

    In The News