Poster with guitar graphic noting the concert date and time of Dec. 9th, 8 pm EST, listing performers for The Farm Must Go On fundraising concert for Farm Rescue.

The Farm Must Go On

The Farm Must Go On by John Deere virtual benefit concert, will honor how innovative, industrious, and resilient farmers are—a side most have never seen—while shining a spotlight on all that they do for our country. 

Farm Must Go On Artwork

Enter to Win a Virtual Meet & Greet with Your Favorite Artist

Join us in supporting Farm Rescue and you could win an exclusive, one-on-one virtual meet and greet with one of The Farm Must Go On performing artists including Dustin Lynch, Maddie & Tae, Mickey Guyton, Travis Denning, and Tyler Farr. Enter for a chance to win by donating just $10 here. Fans may enter up to 10 times; winners will be randomly selected and contacted via email. All donations raised will help Farm Rescue. The exact time of the meet and greet will be disclosed after the concert along with access details to join the virtual experience. See full contest rules for more information.*

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 PM ET on 11/16/20 and ends at 11:59:59 PM ET on 12/9/20. Open only to legal residents of the 50 US/DC/PR, 18+ years of age. Minors must have parental consent. Click Here for Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions. Void where prohibited. Sponsor: Deere & Company World Headquarters, One John Deere Place, Moline, IL 61265. John Deere employees are not eligible to win.

About the Artists

Exterior of the Brooklyn Bowl in Nashville with red neon lights

How to Watch

Live from the Brooklyn Bowl in Nashville, The Farm Must Go On by John Deere, will stream live on YouTube on Wednesday, Dec. 9, 2020 starting at 8 p.m. EST. The benefit concert will be open to everyone — no tickets required!

Donations are encouraged and will go directly to Farm Rescue to provide its volunteer workforce with meals and lodging, as well as putting fuel in vehicles and machinery.

About Our Partner: Farm Rescue

  • Mounting Uncertainties for U.S. Farmers

    The impact of COVID-19 has been felt by everyone throughout the country and around the world. Farmers are no exception. Their work never ends but is made more challenging as they continue to navigate natural disasters, supply chain disruptions, economic uncertainty and more. For many, Farm Rescue may be the last line of defense to ensure farming operations for years to come.

    One man with his arm around another in front of a Farm semi truck
  • More than 700 Rescues Strong

    Farm Rescue has grown from a single crew in 2005 into a small army of volunteers across the Midwest helping farmers and ranchers suffering from major illness, injury or natural disaster to plant, hay or harvest their crop.

    Several farm rescue volunteers stand in a field in front of farm equipment
  • Committed to Empowering the Livelihood of Farmers

    As the official equipment partner of Farm Rescue, John Deere works with dealers and provides Farm Rescue with free access to its latest machines and technologies so that Farm Rescue’s work can continue and grow.

    A combine filling a semi trailer with harvested crops
The Farm Must Go On Infographic

Media Center

The Farm Must Go On by John Deere will stream live from the Brooklyn Bowl in Nashville on Dec. 9, 2020 beginning at 8 p.m. EST.
For more information or specific interview requests for artists, John Deere, Farm Rescue, or featured farmers please contact JohnDeereMedia@Edelman.com .

Oct. 29, 2020 Press Release (PDF) >

Media Backgrounder (PDF) >

The Farm Must Go On by John Deere Official Artwork (Zip file: PNG & JPG) >

The Farm Must Go On by John Deere Infographic (PDF) >

Zip file: Artist Headshots (PNG); Bios (PDF) >

Farm Rescue Donation Impact Stats (PDF) >

Concert Poster (PDF) >

Meet & Greet Host Ashley Ahmadi Bio (PDF); Photo (JPG) >

Nov. 17, 2020 Press Release (PDF) >

Collage of concert merchandise: hats, stocking cap, tumbler, canvas tote with logo.


Get Your Official Concert Merchandise

Show your support for America’s farmers and The Farm Must Go On by John Deere!

A portion of the proceeds from the sale of this merchandise will be donated* to Farm Rescue. 
*Up to $10,000.

Rec room with chair back, concert poster, Live neon sign, sofa, guitar and speakers.

Visual Backgrounds

Where do you plan to watch the concert from?

No matter if it’s your basement, garage or even the cab of your equipment, we’ve got the virtual background to get you in the right frame of mind. Download your favorite background now.