News Releases   February 26, 2018

John Deere receives Ag Data Transparent seal of approval

Certification helps producers know companies are compliant with data principles

Ag Data Transparent logo

OLATHE, KAN. (February 23, 2018) – John Deere announces it has received the American Farm Bureau Ag Data Transparent (ADT) certification, which verifies to producers that a technology provider or product is in compliance with specific core principles for ag data ownership, consent and privacy.

The ADT certification program is based on Ag Data Core Principles developed in 2014 by the American Farm Bureau Federation and numerous ag industry groups and ag technology companies, including John Deere. ADT certification, in conjunction with the evaluator tool, helps farmers and ranchers understand how their ag data is used when signing up with technology providers to use products or services where their data is collected.

According to Matthew Olson, John Deere product marketing manager for precision ag, companies and products receiving certification must adhere to certain core compliance standards. Submissions for certification are reviewed and verified by an independent third-party administrator to ensure a high standard of transparency, simplicity, and trust in all data contracts and services.

"The privacy and security principles on which the ADT certification is founded apply to agronomic, land, farm management, machine and weather data," Olson explains. "It addresses issues such as data ownership, transparency, consistency, choice, portability, collection, access, data control, disclosure and use, which are important in helping producers make informed decisions about the data partners they work with in their operations."

Companies and products that comply with the ADT standards and are approved can use the Ag Data Transparent seal, which designates their compliance.

"Producers place a high value on their farm data and the security around it. At John Deere, we are focused on how we can provide them with control, transparency and value connected to that data," says Olson. "ADT is one tool that aligns with those principles and supports producers’ efforts to make informed decisions around what service providers to use, how they use the data and with whom they share it."

Information on John Deere’s ag data and privacy policies can be found at Additional information on Ag Data Transparent can be found at

About Ag Data Transparent
Ag Data Transparent was created by a non-profit corporation backed by a consortium of farm industry groups, commodity organizations and ag technology providers that govern the data use and security of precision agricultural technologies. Based upon the foundation laid by the Privacy and Security Principles for Farm Data (the Data Principles), Ag Data Transparent is a process by which ag technology providers voluntarily submit their ag data contracts to a simple, ten-question evaluation. Answers are reviewed by an independent third-party administrator, and the results are posted on this website for farmers and other ag professionals to consult and review. Only companies receiving approval are allowed to use the Ag Data Transparent seal.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at

Cyndee Smiley
Media Relations Manager
John Deere Ag and Turf Division
Phone: 309-830-2475

Editorial Contact:
Eric Hodson, Sage Communications
Phone: 816-474-3166 ext. 61