John Deere Licensing


General Applicant Information

   

Applicant Name:

Street Address:

City:

 

 

State:

Zip: 

 

Contact Name:

  

 

Title:  

 

Fax:

 

Email:

 

Company Web-Site:

 

If corporation, state of incorporation:

If not a corporation, principal owners:

Years in business:

 

Current number of employees:

 

Is your primary business manufacturing?

 Yes       No  

 

Financial Information

Does your company carry liability insurance?

 Yes      No  

If yes, list insurance carrier:

 

Amount of coverage dollars:

 

Banking Institution:

Address:

Phone:

 

Contact Person:

 

As an individual, an officer of a corporation, or as a partner, have you ever filed for bankruptcy voluntarily or been proceeded against involuntarily as a bankruptcy?

 Yes      No  

If yes, give details (date, court, case number, etc.)

 

 

Product Information

Description of proposed licensed product(s) that a license is needed:

 

Proposed retail price:

 

Proposed wholesale price:

 

Material to be used in product:

If any paint is used in manufacturing of the product, is it lead/chrome free?

 Yes      No

Type of packaging:

 

Anticipated date of proposed product(s) introduction to marketplace:

 

Reason for interest in the product?

 

Is a prototype or sample of the proposed product available for review?

 Yes      No  

What product mix do you currently offer?

 

What resources do you employ for product research and development?

 

What is your production capacity to meet the anticipated customer demand?

 

Can you maintain an active inventory of the proposed product?

 Yes      No  

If you will not manufacture the product(s), who is the manufacturer?

 

Would you be willing to source or manufacture product exclusively for John Deere?

 Yes      No  
 

IF A PROTOTYPE OR SAMPLE OF THE PRODUCT IS AVAILABLE FOR REVIEW, PLEASE SEND ONE OF EACH PROPOSED PRODUCT WITH THE COMPLETED APPLICATION.

 

Sales and Distribution Information

Projected number of units sold under license:

Year 1 

Year 2 

Is the proposed product(s) to be sold only by your own sales force?

 Yes      No

What is the size of the sales force (number of representatives)?

 

What is your distribution capacity?

If the distribution is limited to a state or states, please list:

Please list the distribution channels you plan to utilize (ex: retail, dealers, wholesale, direct marketing, trade shows, catalogs). If retail, please list the name of the retail store:

 

What customer service/support capabilities do you have in place?

   

 

Promotional Information

What types of promotional mediums are to be used to promote the product(s)? Please list specifics:

Magazines, Press:

 

Point-of-Purchase:

Literature:

Direct Mail:

Catalogs:

Co-op Programs:

Sales/Trade Incentives:

What amount of advertising, promotion and merchandising funds do you plan to spend in support of this new licensed product for the first year, should you receive a license?

$(US)

 

Other Information

Other information for consideration:

 
 

PLEASE PROVIDE COPIES OF ANY OF THE ITEMS LISTED ABOVE, THE MORE INFORMATION YOU CAN PROVIDE,THE FASTER WE CAN MAKE A DECISION REGARING THIS APPLICATION.

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