Hot Meals, Full Hearts: Pro QB Brock Purdy and Chief Tractor Kid Jackson Laux Hit the Road to Fuel Farmers

What happens when a pro quarterback and a ten-year-old tractor whiz try to cook for America’s farmers? Chaos in the kitchen turns into a hot meal and a heartfelt thank you.

Why it matters

Farmers are never off the clock, they constantly race it. During harvest, many put in 12–20 hour days, seven days a week—which can push their own meals to the back burner.

The Field Meals run

This fall, John Deere is teaming up two familiar faces, pro quarterback Brock Purdy, who happens to be a farmer by marriage, and internet sensation Jackson Laux (@justajacksonthing), Deere's first-ever Chief Tractor Kid. Together, they’re delivering field meals—the kind of meal that shows up when farmers are too far from the house and too deep into their work to stop. To further honor the work of farmers and help fight hunger nationwide, the company is also donating over 250,000 meals to Feeding America.

Voices from the field

“It’s not everyday a famous quarterback walks into your shop with a meal,” said Tim Couser, an Iowa farmer visited by Brock and Jackson. “Seeing their genuine interest in our operation and gratitude for what we do was an unexpected but welcome break.”

As Jen Hartmann, John Deere’s global director of corporate reputation and brand marketing, put it, “This is about showing up for the ones who show up for all of us. Donating to Feeding America and delivering homecooked meals in the middle of a long day are simple gestures, but it’s our way of recognizing the people whose hard work puts food on our tables.”

Part of a bigger commitment to food security

The Field Meals run builds on Deere’s longstanding efforts to tackle hunger and uplift the food system. In 2024, John Deere donated $6.6 million to Feeding America, and continues to partner with food banks and organizations like The Farmlink Project to support the people who grow, harvest, and help deliver food to tables across the country.

Follow along

Follow Brock and Jackson’s journey on Deere’s TikTok and Instagram.