John Deere releases its 2021 Sustainability Report, including new Leap Ambitions

In 2020, John Deere announced a new vision and operating model to accelerate success through the integration of smart technology innovation with Deere's legacy of manufacturing excellence.

A photo of Jill Sanchez
Jill Sanchez, Manager, Sustainability and Investor Relations

The Deere Smart Industrial strategy focuses on delivering intelligent, connected machines and applications that will revolutionize production systems in agriculture and construction, unlocking customer economic value across the lifecycle in ways that are more sustainable for all.

John Deere customers face increasing challenges that make their businesses more competitive and dynamic. Jill Sanchez, Manager, Sustainability and Investor Relations, said Deere will build on its track record by creating and delivering customer value through technological innovation, engineering and manufacturing excellence, and a world-class dealer channel, all of which uniquely position Deere to anticipate, address, and outpace these challenges better than anyone.

"We're pleased to announce our Leap Ambitions—the measures of our strategy," Sanchez said. "Our ambitions align across our customers' production systems to optimize their complete operations—ensuring that every hour, every drop, every seed, every pound, and every pass counts—delivering better outcomes with less resources."

John Deere's Leap Ambitions are focused goals designed to boost economic value and sustainability for our customers. Sanchez said the company is committed to achieving these goals within four-year (2026) and eight-year (2030) periods.

"These Leap Ambitions mean great things for our customers, employees, investors, dealers, suppliers, and others who have a stake in John Deere," Sanchez said.

Learn more about our Leap Ambitions below.