By showing farmers in India alternatives to traditional farming methods we're helping them achieve a better living while also making the world around them sustainably better.
Our Samruddhi Project, a joint initiative with the Centre for Advanced Research & Development (CARD), which shows India's farmers updated farming methods, was featured by Bloomberg this week as it recognized John Deere as one of 50 Sustainability & Climate Leaders.
A video about the project features some of the farmers we've worked with. Samruddhi — now in its sixth year — has been implemented around the cities of Dewas, Sirhind, Nagpur and Pune — all of which are communities with a John Deere facility.
The new agronomic methods shown to farmers not only produce significantly bigger yields but also save water. The increased income has made it possible for farmers to provide schooling for their children.
Arun Pandey, John Deere's Citizenship Program director for Asia, said the Samruddhi Project's success is about delivering lasting results.
"When a community starts sustaining the benefit of interventions even without the support of John Deere and CARD. That's when we'll know it has made a difference," Pandey said.