The Next Generation

At World of Concrete® 2019 in Las Vegas, Nevada, John Deere unveiled the next-generation look for our construction equipment lineup.

More than 180 years of quality and innovation have come to be embodied in our leaping deer trademark. In recognition of this, we’ve enlarged and prominently placed this iconic symbol to maximize visibility and celebrate this unique legacy.

NEW YEAR, NEW LOOK 

This new approach to branding our products will first appear on all John Deere L-Series Wheel Loaders manufactured in 2019 before being extended to the rest of the product line by early 2020.

50 YEARS OF WHEEL LOADERS

The new look also coincides with 50 years of John Deere wheel loader production. Introduced in December 1968, the JD544 Loader featured a choice of six-cylinder gasoline or direct-injection diesel engine with 94 horsepower. Articulated steering allowed the machine to turn in a radius of less than 14 feet. Power steering, exclusive John Deere power disc brakes, and no-clutch power shifting delivered precision control in the tightest spots.

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