John Deere Didn’t Acquire Solinftec. Here’s the Real AI Agronomy Story.

You may have seen headlines claiming John Deere acquired Solinftec. Let’s clear that up. That didn’t happen.

Here’s what is true

John Deere is continuing to invest in technology that works for farmers right now. Targeted moves like the Sentera acquisition which advances the capabilities of Deere's existing technology offerings, providing farmers and ag service providers with a more comprehensive set of tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability.

So, while the rumor mill might say one thing, the reality is simple: Both Deere and Solinftec are innovating in ag, just on their own paths.

a Sentera mobile drone uses AI technology to scan a soybean field