Farmers Wanted Savings. John Deere’s ExactShot™ Delivered.
How a simple upgrade is rewriting the rules of planting season
Farmers today are juggling more than just planting seeds—they’re managing time, resources, and costs to keep food on our tables.
One of the biggest expenses? Inputs like fertilizer, which are essential to grow crops but can quickly add up. That’s where ExactShot™ comes in. This agriculture technology helps farmers use less fertilizer, save time in the field, and still grow healthy crops. It’s a win for farmers and for everyone who depends on them.
The Challenge: Two Big Pain Points
Planting season is a race against time. Farmers face two major hurdles:
- Maximizing returns without overspending on inputs
- Reducing refill stops to cover more acres each day
“ExactShot is a John Deere product that tackles both,” explained Jon Ebert, precision upgrades, product management and marketing lead. “By dosing fertilizer directly on each seed, farmers maintain yield while cutting in-furrow starter rates by up to 60% and they plant more acres per day with fewer stops.”
By dosing fertilizer directly on each seed, farmers maintain yield while cutting in-furrow starter rates by up to 60% and they plant more acres per day with fewer stops.
How it Works: Precision at Its Best
ExactShot uses sensors and per-row nozzles to deliver a micro-dose of fertilizer to each seed. Farmers can even switch between dosing and continuous mode to match their agronomic plan. “It’s flexibility farmers need,” Jon explained. “ExactShot sets the foundation for smarter nutrient placement as new products evolve.”
The Payoff: Real Savings, Real Results
Farmers using ExactShot report profitable outcomes—especially in corn. Cutting fertilizer by up to 60% while maintaining yield is just the start. Time savings matter too: fewer stops mean more acres planted per day. And the numbers speak for themselves:
- Up to $48 per acre in cost savings
- Estimated $24 per acre in added revenue - That’s about $72 per acre in total value. Scale that across hundreds of acres, and the impact is huge
Here’s the best part: you don’t need a brand-new planter to get started. ExactShot is available on new planters or as a Precision Upgrade for current equipment. “Customers can work directly with their dealer to ensure the planter upgrade is installed and ready for spring,” Jon explained.
Looking Ahead
As nutrient practices evolve, this technology will keep delivering flexibility and profitability. “It’s about doing more with less,” Jon said. “Lower fertilizer volume, precise placement, and higher returns per acre. That’s what farmers want.”