BOKSBURG, SOUTH AFRICA (September 2021) - With a rich history of more than 40 years in Zambia, Tata is firmly established within the Zambian community and is expanding their footprint as the new trusted John Deere dealer to support a fast-growing agricultural and construction market.
“Our new partnership with Tata supports our extensive dealer footprint and commitment to service in Africa and the Middle East, allowing customers continued access to agricultural solutions, as well as new construction solutions from John Deere,” says Stephan Nel, Divisional Sales Manager, East Africa and Middle East. “Tata is an established dealership and our values align well.”
Tata is fully equipped to service the Zambian community with branches in Lusaka and Mkushi that focus mainly on the agriculture sector; a parts outlet in Mpongwe; and a new branch opening in Kitwe that will focus on construction equipment while still catering to the needs of the agriculture sector.
“We understand what our communities need and only supply equipment created and designed for African conditions,” says Cobus du Toit, Country Manager, Tata Zambia. “No matter which branch a customer visits, we’ll have the appropriate mechanisation solution, whether agriculture or construction, for large and small operations.
“Our focus will be on reliable parts supply, aftermarket and product support, as we understand that it’s all about uptime for our customers. We focus on continuously upskilling our employees to ensure technicians are readily available to assist any customer, at any time,” states Cobus.
“We partner well with Tata because they have a customer-first approach, as can be seen through their Uptime strategy. This strategy focuses on product solutions to ensure the right product is sold to each customer, financial solutions that enable customers to acquire products, and parts and services to ensure uptime,” says Stephan Nel. “This aligns well with our John Deere commitment to our customers. They also strive to be the “go-to” dealership within the market, and with their expansive footprint, they can ensure that our customers have access to great products, parts and world-class service.”
Customers looking to finance either agricultural or construction equipment can reach out to John Deere Financial for tailor-made financial solutions for purchasing of John Deere products.
Through consistent service and support and a commitment to an excellent customer experience, Tata aims to be a leading supplier of agriculture and construction equipment to large enterprises, small and medium farmers and construction customers in Zambia.
“We are excited about the opportunities the future holds and as Tata we are privileged to partner with John Deere, to service the Zambian community through excellent service and products fit for purpose, to build and grow communities, and provide sustainable solutions through mechanisation,” concludes Cobus.
With a rich history of more than 140 years in South Africa, John Deere is a trusted, world-renowned leader in producing turf, agricultural, construction, and forestry machinery solutions with state-of-the-art precision technology. With its continued focus to strengthen its presence throughout the Africa Middle East region (“AME”), John Deere AME serves its customers through more than 218 dealer touch points across Africa Middle East and support its dealer network with a Regional Parts Distribution center in South Africa as well as sales and marketing offices in South Africa and Kenya.
Committed to delivering a distinctive customer experience coupled with solutions-driven advice from its authorised dealer network and John Deere Financial Solutions, John Deere AME promotes food security while actively driving a successful and inclusive agricultural community whilst supporting the growth of Africa via its construction and forestry solutions.
With core values of integrity, quality, commitment and innovation, John Deere AME remains dedicated to the success of its customers, to those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, clothes, shelter and infrastructure.