John Deere empowers new era farmers in Africa and the Middle East through our S.M.A.R.T campaign; by collaborating with governments and key stakeholders in the agriculture industry we will ensure food security, reduce poverty and boost economic growth.
African Farming, along with John Deere New Business Development Manager Zabion de Wee, will be exploring the acronym S.M.A.R.T, and how this model paves the way for small farmers to improve their yields in a sustainable way. As a new era farmer himself, Zabion understands the daily challenges these farmers face and can appreciate how the S.M.A.R.T model will benefit farmers throughout the continent.
In this first episode, they explore S - “Solutions for Small Farmers”.
Tailor-Made Solutions & Expertise
John Deere offers farming solutions that uphold the company values of Integrity, Quality, Commitment, and Innovation. Solutions that are all about finding tailor-made products to suit the needs of each individual farmer.
Our comprehensive footprint of John Deere dealers, empowered by a team of John Deere experts, visits each farm to determine the specific requirements and provides the farmer with the right specialised equipment needed for his farming operation to succeed.
Perfectly Matched Products & Equipment
As a farmer not only requires the right tractor but specialised implements as well, John Deere ensures that your equipment is perfectly matched to save you time and money in the field. Subsequently, John Deere prefers to offer tailor-made solutions as there is no one-size-fits-all answer for new era farmers.
Your soil type also greatly determines your farming requirements. For example, when farming in soil with a high risk of compaction, the key implements you require would be a ripper to rip deep on a regular basis, an offset disc, and the right planter behind your tractor.
Your local dealer will be able to perfectly match the right product and equipment to your needs.
Planning Ahead For the Future
Utilising the proper equipment, new era farmers of grain or livestock, can successfully plan their whole year, adding value to their farm from tillage through to harvest.
When the harvest season is over and baling is required, John Deere will connect you with the right baler for your tractor, ensuring you have a proper fodder feed plan for the year, adding further value to your operation.
The best part of having the right equipment on your farm is that when you’re not using your tractor for planting or harvesting, you can utilise it to prepare your annual fodder flow plan.
Your John Deere equipment is able to provide you with alternative solutions, year-round.
As a collective in the agricultural industry, John Deere wants to ensure that we provide the right solution to assist our farmers in growing their business.
For more information on the John Deere S.M.A.R.T model, look out for our next article where we will be discussing M - “Mechanisation for an improved Yield”.