Our Commitment to Customer Business Data

John Deere believes that insights from data will be a key part of meeting our industry's collective goal to produce enough food and to build the infrastructure required to sustain a growing world population. We also believe that companies providing data services should have effective processes that ensure privacy, security and control for their customers.

Keeping your trust is important to us, so we developed a set of Business Data Principles and Frequently Asked Questions that reflect our core values of integrity, quality, commitment and innovation. These emphasize our commitment to building a secure data sharing and storage platform based on three principles:


  • Value – The data you create has value and if you choose to share it, we believe that value can grow.
  • Transparency – We want you to understand what we do, why we do it and what it means to you.
  • Control – You are in control of the data that's collected and with whom it is shared. That's why you must give your permission before John Deere shares your data with anyone.

These principles will guide John Deere's decisions as we continue the relationship we've been building with our customers for more than 175 years.