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News Releases

2014 News Releases and Information

Deere Completes Acquisition of Auteq Telematica

Acquisition of onboard technology specialist enhances John Deere's strategic focus on sugarcane industry

MOLINE, Illinois (December 4, 2014) – Deere & Company has fully acquired Auteq Telematica, an onboard software and computer company located in Sao Paulo, Brazil. Deere had previously created a joint venture with Auteq in 2009 to provide integrated, innovative technologies and solutions for sugarcane production.


The acquisition provides John Deere additional specialization in the sugarcane market and further capability to develop products and services to help customers leverage the data produced by onboard computers in equipment used for planting, crop care and harvesting in sugarcane production. In addition to software, Auteq also specializes in hardware support.


"The acquisition of Auteq is another step to solidify our growth strategy in the sugarcane segment," said Paulo Herrmann, president of John Deere Brasil. "This action also demonstrates John Deere's continued commitment to development of Brazilian agriculture."


Herrmann said the acquisition strengthens John Deere's ability to provide customers with integrated solutions that enhance the performance and productivity of sugarcane plantations.


"Because the sugarcane industry is vertically integrated, it is important for John Deere to offer solutions to manage data captured by agricultural equipment to allow for the connection from the field to the sugar mill," Herrmann said.


While Deere has fully acquired the company, Deere said the business will continue to operate under the Auteq brand name. In Brazil, John Deere offers the sugarcane market two harvester models recognized as market leaders for high performance, savings, durability and harvesting quality.


Media Contact

Ken Golden
Director, Global Public Relations
Deere & Company