CES 2021 attendees will experience John Deere's industry-leading technology this week by getting in the cab of a John Deere 8RX tractor.
Once inside they will learn how technology helps farmers achieve more efficient and sustainable results and allows each plant to reach its full potential.
But how will they do it given this year's CES will be held virtually due to the COVID-19 pandemic? By receiving a guided tour operating the tractor and planter equipment in virtual reality.
Chief Technology Officer Jahmy Hindman said CES 2021 attendees will learn how John Deere is helping farmers by creating more predictability through the application of smarter technology.
"Investment in agriculture is an investment in our collective future," Hindman said. "Emerging technology is a key enabler to providing farmers with the necessary autonomy, transparency and value to make our agricultural future more profitable and sustainable."