A John Deere Publication
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Customers' opinions and experiences help John Deere meet customer needs.

Agriculture   June 01, 2023

Want to share your point of view?


People like you shape John Deere products and services!

For more than twenty years, John Deere's exclusive online community, the John Deere Panel, has provided customers the opportunity to offer valuable feedback directly to John Deere. Customers' opinions and experiences have helped John Deere develop exceptional products and services to meet their needs.

Benefits of being a John Deere Panel member include:

  • Helping shape the products and services developed and offered by John Deere
  • Having exclusive access to JD Panel survey results and quarterly newsletters
  • Connecting with other panelists via discussions and member spotlight posts.

Recent survey topics include autonomous equipment, technology usage, alternative energy sources, and sustainable farming practices. Research results and personal information are confidential and used internally only.

Here's what current members had to say when asked why they enjoy being a member of the John Deere Panel:

Helping provide a real-life experience that can be provided to the Engineering and Sales staff. - Craig, Minnesota

It gives me, as a farmer, a sounding board, and a chance to give John Deere my opinion on equipment. As a mid-size farmer, I appreciate having a voice. - Melissa, Illinois

The chance to participate in live small-group sessions to help decide product features. - Bill, Missouri

We invite you, our valued customers, to join this community and share your experiences and opinions with us.

Scan the QR code with your smartphone to sign up and start shaping the future of John Deere today! ‡

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