News Releases   April 06, 2021

John Deere Announces Evolution to Technology Portfolio, Precision Construction

Graphic of John Deere various construction equipment models on a jobsite.

Deere evolves technology portfolio with problem-solving Precision Construction.

● Precision Construction is the evolution of the John Deere technology portfolio, delivering a suite of solutions focused on addressing customer pain points on the job site.

● This new direction builds upon the existing John Deere WorkSight™ portfolio, leveraging a strong foundation of technology innovations to deliver smart solutions that help customers make more informed business decisions.

MOLINE, IL (April 6, 2021) — Advancing its commitment to delivering smart technology solutions to its customers, John Deere unveils Precision Construction. Paving the way for the future of construction, Precision Construction provides customers with a suite of technology solutions focused on maximizing uptime and delivering increased productivity. This shift aligns the brand’s overarching strategic direction, which aims to provide intelligent, connected machines and applications that help unlock increased value.

“Since the beginning, delivering innovative solutions to our customers has been a core focus for John Deere, and the Precision Construction portfolio is taking that commitment to the next level,” said Andrew Kahler, manager, technology solutions, John Deere. “In recent years, we’ve unveiled an array of technology solutions that directly address our customers’ concerns on the job site. Now, we’re building on that foundation, pushing down on the gas pedal, and moving the industry toward the next generation of smart machine solutions.”

With Precision Construction, the existing John Deere technology portfolio is restructured, making it easier for customers to select solutions that help them resolve pain points on the job site. The result is a suite of solutions focused on maximizing uptime and helping contractors efficiently accomplish more each day. Organizing the current offerings into four focused pillars, Connected Support™, Grade Management, Payload Weighing and JDLink™ Telematics, this shift enables customers to identify and incorporate technology solutions based on their unique needs. Moving forward, John Deere will add to the capabilities in these core areas while also carving a path for new introductions that further support the automation-to-autonomy journey.

To learn more about Precision Construction, as well as the full portfolio of John Deere technology innovations, visit https://www.JohnDeere.com.

About John Deere
Deere & Company (www.JohnDeere.com) is a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's increasing need for food, fuel, shelter and infrastructure.

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Sam Levine
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SamL@imre.com