News Releases   July 15, 2021

Pinehurst Resort Enters Long-Term Agreement with John Deere

man mowing a fairway with John Deere 2700 Triplex

John Deere will now be the Preferred Equipment Provider for Pinehurst Resort.

CARY, N.C. (July 15, 2021) – John Deere and Pinehurst Resort have finalized a long-term agreement, naming the manufacturer as its Preferred Equipment Provider. As a part of the agreement, Revels Turf & Tractor, one the largest John Deere golf and turf distributors, will provide equipment service and support for the machines used to maintain the nine renowned Pinehurst Resort courses including, flagship Course No. 2 and Cradle Short Course.

"We are honored to enter this long-term agreement with Pinehurst Resort, one of the most iconic golf destinations in the world," said Manny Gan, director of global golf at John Deere. "John Deere is committed to leading the industry in technology and precision turf solutions. Since entering the golf industry in 1987, our commitment to golf has resulted in our equipment being used by the best golf courses in the world, which now includes, Pinehurst Resort."

"This agreement will unite the rich legacies of Pinehurst Resort and John Deere," said Bob Farren, CGCS, director of golf course & grounds management at Pinehurst Resort. "Pinehurst is well known as a premier golf destination, with a reputation of delivering Championship conditioning levels for not only Major Championships but for its Members and Guests as well. Our agronomy team looks forward to working alongside John Deere and Revels Turf & Tractor to leverage the top equipment and turf solutions to deliver a best-in-class golf experience to every guest at Pinehurst Resort for years to come. We are excited to see and be part of what the future may hold as we work together to create solutions that will benefit the turf industry."

Pinehurst Resort has built a storied reputation in the golf industry, hosting more single golf championships than any other site in North America. As a part of this agreement, John Deere and Revels & Turf and Tractor will help support with marquee events, including the 2024 and 2029 U.S. Open Championships as well as hosting the John Deere World Championship in 2022.

In addition to the use of the John Deere equipment at Pinehurst Resort, the agreement will also allow the brand and the golf destination to partner on other industry growth initiatives, such as Green Start Academy. Moving to Pinehurst Resort for its 2021 program, Green Start Academy, held in partnership with John Deere, Bayer, and Rain Bird, will invite 50 of the brightest assistant superintendents from across North America to Pinehurst, N.C., for a unique educational and networking experience. The program is currently accepting applications through August 1, 2021. Those interested can apply for a spot in this year's class on the Green Start Academy website.

For more information about the John Deere range of golf equipment and technology solutions, visit www.JohnDeere.com or your local John Deere dealer.

About Deere & Company

Deere & Company (www.JohnDeere.com) is a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction — those who cultivate, harvest, transform, enrich and build upon the land to meet the world's increasing need for food, fuel, shelter and infrastructure.

About Pinehurst Resort

Established in 1895 in the Sandhills of North Carolina, Pinehurst Resort & Country Club is a 2,200-acre property featuring nine outstanding golf courses, The Cradle nine-hole par-3 short course, 75,000 square-foot putting course (Thistle Dhu), 16 clay tennis courts, an award-winning spa, other recreation and social activities for families, and elegant accommodations across one hotel, two inns, villas and condos. 

Widely known as the Cradle of American Golf, Pinehurst hosted more single golf championships – including the U.S. Open, U.S. Women’s Open, PGA Championship, the Ryder Cup and PGA TOUR Championship – than any other site in North America. Golfers enjoy layouts designed by the game’s greatest architects, including Donald Ross, Gil Hanse, Jack Nicklaus, Rees Jones, Tom Fazio and Ellis Maples. 

Pinehurst Resort, in concert with the United States Golf Association (USGA), was recently selected as the first U.S. Open Anchor Site and will host the championship in 2024, 2029, 2035, 2041 and 2047. The resort is slightly more than an hour from Raleigh-Durham International Airport, 90 minutes from Charlotte Douglas International Airport and only a half-day drive from many East Coast cities. To book tee times and golf packages: www.pinehurstresort.com, 855.235.8507.

Contact:

Juliana Palmieri, imre
347 628 3842
JulianaP@imre.com