Deanna Kovar

Deanna M. Kovar
President, Worldwide Agriculture & Turf Division: Small Agriculture and Turf Care, Europe, Africa, and Asia
Deere & Company

Deanna Kovar is President, Worldwide Agriculture & Turf Division, Small Ag and Turf, responsible for the European, African, and Asian markets as well as for the equipment and technology solutions that provide value to small ag and turf care customers globally. She was named to the role in November 2023.

In the last decade, Kovar has been instrumental in strengthening John Deere’s position as a leader in precision agriculture technology delivering solutions to maximize value to customers. Most recently, as Vice President of Production and Precision Ag Systems, she led a global team focused on unlocking value for the agriculture industry through equipment and technology solutions that make farmers more productive, profitable, and sustainable.  

Kovar joined Deere in 2000 and spent most of her career in positions in channel and product management, where she gained a deep understanding of customers’ requirements. She has developed an extensive background in precision technologies, beginning with her move in 2010 to the company’s Intelligent Solutions Group as Manager of Portfolio Management. Later positions included Division Sales Manager, Director, Production & Precision Ag Marketing, and Director, Global Operator Stations.

Kovar grew up on a Wisconsin dairy farm and earned a bachelor’s degree in agricultural business management from the University of Wisconsin and an MBA from Loyola University in Chicago.

Deere & Company ( is a world leader in providing advanced products, technology, and services for customers whose work is revolutionizing agriculture and construction — those who cultivate, harvest, transform, enrich, and build upon the land to meet the world’s increasing need for food, fuel, shelter, and infrastructure.