Green John Deere hat with the yellow and green logo set on top of dirt


Our Business. Your Business.

John Deere is known for exceptional quality and innovative products - this goes far beyond just our equipment. To continually engage with our brand fans, John Deere manages a robust strategic licensing process with a comprehensive portfolio of licensed products. We are constantly evaluating business needs and encourage licensees to connect with us as opportunities arise. We thank you for your interest in becoming a John Deere licensee.

We encourage you to read through the following list to understand our expectations and licensing requirements.

  • John Deere licenses are non-exclusive.
  • John Deere will require a guaranteed minimum royalty.
  • Minimum combined product liability and umbrella/excess insurance is $6,000,000 without children’s products and $10,000,000 for licenses that include any children’s products.
  • Pre-approval is required for distributors.
  • Royalty reports and payment tracking are required.
  • Artwork submitted and approved for licensed products becomes the property of John Deere.
  • Before the request for license is finalized, a company financial review must be completed.
  • John Deere requires third-party code of conduct audits on all licensee factories prior to contract execution.

Please make sure you have read and agree to the above licensing requirements, and then submit the form below.