Parts manager in front of shelves of products at a John Deere Dealership located in Pune, India looking at the camera

Owning a Dealership

Become part of the team

For most of our customers, a John Deere dealer is the true face of our company. The diverse needs of those customers are allowed to thrive when our dealerships combine localized knowledge with state-of-the-art thinking.

We recruit groundbreakers based on the range of their experience and quality of their character. If you have a commitment to bringing out the best in your community, we have the tools and resources to help you make it happen.

Benefits of Owning a John Deere Dealership

How we strategically support your business

  • You'll be in good company

    Brand Recognition

    One of the biggest competitive advantages for our dealers is the John Deere name and brand. Since 1837, the name John Deere has stood for quality products and service — which are exactly what your customers deserve.

    Close-up of the black John Deere leaping deer logo on a construction machine
  • We’re invested in your success

    Training and Development

    Surrounding yourself with a knowledgeable team is key. That’s why we offer your employees training in product information, parts and technical training, financial and business management, and marketing and sales.

    A new employee is being trained by one of John Deere's trainers
  • Reap what you sow


    Establishing a dealership is an investment, and while location and market strength can influence the bottom line, you’ll be positioned favorably. Many of our dealers can attest to the tremendous financial opportunity available to you as a John Deere dealer.

    Customer sitting a riding lawn mower at dealership being assisted by a salesman
  • With you in every way

    Full Product Line

    John Deere dealers offer full-service product lines of agriculture and turf as well as construction and forestry equipment. Along with those products, they have access to an extensive parts distribution network, solid technical support, and award-winning advertising and promotion. Add our field support, sales, and marketing staffs, and you have thousands of professionals ready to help your dealership thrive.

    Dealer on the lot of the dealership showing a customer different models of excavators
  • Local decision-making, global support

    Independently Owned Dealerships

    Most John Deere dealerships are independently owned, with the capacity for sales to distributors, dealers, and associated resale companies around the world. As an owner, you chart the course for your dealership, and opportunities for growth are abundant.

    Customer being helped at a John Deere dealership's parts counter
  • How to make it happen

    Purchasing Your Own Dealership

    The sale of a John Deere dealership is privately negotiated between the owner and the prospective buyer. However, dealers do have a contract with either Deere & Company (for agricultural and turf equipment dealerships) or the John Deere Construction & Forestry Company (for construction and forestry equipment dealerships) to sell its products. Therefore, the issuance of a dealer contract is subject to approval by John Deere. This warrants that the prospective buyer will have sufficient resources to adequately represent the John Deere brand and product in the marketplace.

    Owner of a dealership on the phone in front of his computer answering customer's questions