NEWS RELEASE   March 08, 2024

John Deere Sponsors Women in Construction Docuseries, Women at Work: Breaking Barriers

  • John Deere Construction & Forestry announces sponsorship of the "Women at Work: Breaking Barriers" docuseries by A Greener Tomorrow.
  • Episodes of "Women at Work: Breaking Barriers" will be available exclusively on YouTube starting this June.

MOLINE, Illinois (March 8, 2024) – In conjunction with the celebration of National Women in Construction Week and International Women's Day, John Deere Construction & Forestry announces its $125,000 sponsorship of the "Women at Work: Breaking Barriers" docuseries by non-profit organization.

Produced by Jennifer Todd, President of LMS General Contractors​ and founder of A Greener Tomorrow, the series aims to inspire the next generation of tradeswomen and support the current workforce of women in construction. Each episode will feature the journey of women in STEM, construction & skilled trade careers with the goal of inspiring the next generation while fostering an inclusive environment where women are celebrated for their contributions every day.

"The construction industry's growth continues to increase pressure on recruiting and retaining key talent in STEM and skilled trades. Engaging with A Greener Tomorrow initiative was an easy decision," said Jason Daly, Vice President at John Deere. "We are inspired by the women in this docuseries and are humbled to help tell their stories."

By showcasing the day-to-day lives, challenges and accomplishments of women in these industries, John Deere and A Greener Tomorrow hope to raise awareness about the valuable contributions they make to the industry and beyond. Women account for only 14.9% of the construction industry's workforce. Through real-life stories, each episode will be a source of inspiration; sharing the ways in which a career in the industry has enhanced the lives of five women.

"We are incredibly excited to have John Deere as the Title Sponsor of A Greener Tomorrow's groundbreaking docuseries, "Women at Work: Breaking Barriers". Having spent 16 years navigating the construction industry, I know that representation matters," said Jennifer Todd, President of LMS General Contractors​ and founder of A Greener Tomorrow. "It is important to me to showcase the inspiring stories of other women who have defied the odds and made significant contributions to construction, engineering and skilled trades."

The five-episode series will be available exclusively on YouTube. To learn more about "Women at Work: Breaking Barriers", please visit A Greener Tomorrow.


About Deere & Company

Deere & Company ( is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what’s possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial.

For more information on Deere & Company, visit us at


Sam Guinan
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