News Releases   February 04, 2020

7th Annual Develop with Deere Conference Focuses on Digital Connectivity

Global group of nearly 700 Deere dealers, software developers/APIs, service providers and industry pros share ideas about new digital tools for ag producers.

Olathe, Kansas (February 4, 2020) – John Deere held its 7th annual Develop with Deere Conference last week in St. Louis, bringing together nearly 700 Deere dealers, software companies, ag service providers and others from 13 countries to share ideas and learn about the latest digital tools and applications in agriculture. The theme for this year's conference was connecting people, equipment, technology and insights.

Kayla Reynolds, digital business development manager for John Deere Intelligent Solutions Group (ISG), said this year's conference put more emphasis on connected software and application demonstrations than previous conferences. "We had a record 123 companies attend with more than 40 demonstrations and on-boarding sessions, which helps attending dealers, ag service providers and others see how these applications could work for their customers," Reynolds said.

Dealers and other attendees at the conference bolster their skills and knowledge by attending educational sessions and networking with their peers to better meet the demands of their tech-savvy customers who continue rapidly adopting new technology on their farms.

This year's three-day Develop with Deere Conference included new business and technical tracks on best practices with different systems, connecting with growers, Application Programming Interface (API) onboarding and support, technology for trusted advisors and other related subjects. "The most effective way we've found to stimulate new ideas is to bring connected software companies, our dealers, ag service providers and trusted advisors together and explore new ways to collaborate and share information that will hopefully result in new digital tools that help farmers farm even better," Reynolds explained.

John Deere continues to invest significant resources into its API platform, the John Deere Operations Center, in the form of new tools and applications. "These are real-world solutions that add value for our farmer customers and their operations," Reynolds said. "With more than 130 connected software tools available, our open platform enables customers or any trusted advisors they grant access to, to send job instructions directly to machines executing jobs in the field."

In addition to different program tracks, the conference also brought in guest speakers and featured a Solutions Expo that provided evening networking and product demonstrations by participating connected software companies in an exposition style arrangement. For more information and to explore software development opportunities visit Develop With Deere.

About John Deere

Deere & Company ( is a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction — those who cultivate, harvest, transform, enrich and build upon the land to meet the world's increasing need for food, fuel, shelter and infrastructure.

Media Contact:
Laurel Caes
Ag PR Manager
John Deere Ag and Turf Division
10789 S. Ridgeview Road
Olathe, KS 66061

Editorial Contact:
Eric Hodson
Sage Communications
Phone: 816-474-3166 Ext. 1001