News Releases   February 07, 2019

Develop with Deere Conference improves the digital ecosystem for ag

6th annual conference brings Deere dealers, software companies and ag service providers together to explore opportunities, share ideas that benefit producers.

Peter Kasap, API Solutions

Peter Kasap, API Solutions Owner for John Deere ISG, kicks off the 2019 Develop with Deere Conference in Chicago.

Olathe, Kansas (February 7, 2019) – John Deere hosted its 6th annual Develop with Deere Conference, designed to bring dealers, connected software companies and ag service providers together to share ideas and learn about new and evolving digital tools and apps available to benefit agriculture. This year's conference, held in Chicago, attracted nearly 600 attendees from around the globe and was the largest gathering since the conference expanded to its current format in 2014.

Kayla Reynolds, digital business development manager for the John Deere Intelligent Solutions Group (ISG), explained that in addition to more than 250 dealer personnel from nearly 152 John Deere dealerships from across North America, nearly 80 different software companies also attended the conference, with 34 delivering product demonstrations.

"Every day, Deere invests significant resources into our API platform – the John Deere Operations Center – in the form of tools and apps that solve problems and bring value to our customers," said Reynolds. "One of the best ways we've found to do that is to bring connected software companies, our dealers and ag service providers together to explore new opportunities to collaborate, and to share ideas and information that will hopefully result in new digital tools and applications that will help farmers farm even better."

Reynolds noted that this year's Develop with Deere conference included a new business track of learning sessions for connected software company personnel, along with the technical and demonstration track sessions already offered. In addition, the conference provided software developers with more opportunities to talk with dealers about digital solutions and needs, and featured an expanded trade show area with 34 software companies demonstrating their products.

Pete Kasap, API solutions owner for John Deere ISG, said the addition of ag service providers to the conference, along with more dealers and software companies, brings all the important players in production ag together to find new ways to help everyone work more effectively together in this constantly evolving digital ag ecosystem.

"With more than 100 connected software tools available in the John Deere Operations Center, dealers are asking for more help in understanding how to better use all the new technology as more applications become available," Kasap explained. "The Develop with Deere Conference is a great way to connect all those key players together and provide that information in a way that benefits everyone."

While the conference has gone from fewer than 100 attendees six years ago to nearly 600 this year, Kasap believes that based on feedback from the dealers who attended, there's potential to attract more dealership business and management personnel to the conference. "The breadth and depth of knowledge now available at this conference has increased tremendously over the last few years, and there's greater opportunity for more dealers, software companies and service providers to participate and add value. It will be exciting to see what the next conference brings," he added.

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NOTE TO EDITORS:  To access all the interviews and photographs from the 2019 Develop with Deere Conference held Jan. 22-24 in Chicago, go to the Develop with Deere Event Newsroom at the link below. 

For more information about the Develop with Deere Conference or to arrange an interview with one of the conference leaders, please contact Kelly Schwalbe at Sage Communications, 

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About John Deere

Deere & Company ( is a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction — those who cultivate, harvest, transform, enrich and build upon the land to meet the world's increasing need for food, fuel, shelter and infrastructure.

Media Contact:
Laurel Caes
Public Relations Manager
John Deere Ag and Turf Division
Phone: 913-749-9768

Editorial Contact:
Kelly Schwalbe
Sage Communications
Phone: 816-474-3166 Ext. 31