Next Generation of Logging Needs Social Media to Reach Customers
For Daniel Turner, logging has always been more than a job – it's a way of life. A 28 year old, fourth generation logger, Turner puts pride and dedication into every job he completes with his family owned business – driving innovation along the way. Early in his career he realized "the way we've always done it" was not necessarily the best way, and had a clear vision of how the business could run more efficiently. With time and strategic planning, he successfully helped transition the family operation to updated equipment, trading operator fatigue and downtime for increased productivity. Turner has also found success through social media, creating a Facebook page for their customers and the general public to keep up with their daily activities in the logging industry.
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