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Not since Eli Whitney created the cotton gin has an invention completely revolutionized the cotton industry.

But don't take our word for it. Hear what some of today's leaders in the cotton business have to say. In this cross-country video, we visited with producers and ginners from Holly Bluff, MS, Senath, MO, and Dos Palos, CA. No scripts. No coaching. Just real world experiences. Listen as they share personal insights on the machine, the switch to round modules, the affect they've had on the gins, and the future of the industry.

Whether you're a supporter of round modules or proponent of squares ... and no matter what color picker you run in your field, this is must-see viewing for serious cotton growers and gin operators. So take a minute to hear what your peers think. Then visit your John Deere dealer for more information. Nothing runs like a Deere.

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