2013 News Releases and Information
John Deere Introduces GreenFleet™ Loyalty Rewards
Industry-first rewards program offers equipment discounts, parts savings, other member-only perks and promotions
CARY, North Carolina (May 21, 2013) – John Deere announces the launch of the GreenFleet Loyalty Rewards program to offer benefits to devoted customers. The industry-exclusive program is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.
"We are fortunate to have many loyal customers, so it's only right that we pay them back for their commitment with the most comprehensive rewards program in the industry," said Steve Wilhelmi, tactical marketing manager for John Deere Commercial Mowing. "The GreenFleet Loyalty Rewards program offers discounts, financing and exclusive offers that will help our customers manage their costs and receive extra benefits. It's our way of saying thank you for your business."
The new GreenFleet Loyalty Rewards program is offered exclusively to John Deere customers who purchase at least two qualified John Deere products.
As GreenFleet Loyalty Rewards program members, customers are entitled to a number of benefits, including discounts, incentives, financing and promotions.
Customers who purchase at least two machines are automatically enrolled in the program and will receive program benefits for two years. To stay enrolled, customers must purchase at least two machines every two years.
To find out more about GreenFleet Loyalty Rewards, visit a John Deere Commercial Mowing dealer, or visit www.johndeere.com/greenfleet.
About Deere & Company
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com.