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2013 News Releases and Information

John Deere Introduces GreenFleet™ Loyalty Rewards

Industry-first rewards program offers equipment discounts, parts savings, other member-only perks and promotions

CARY, North Carolina (May 21, 2013) – John Deere announces the launch of the GreenFleet Loyalty Rewards program to offer benefits to devoted customers. The industry-exclusive program is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.

 

"We are fortunate to have many loyal customers, so it's only right that we pay them back for their commitment with the most comprehensive rewards program in the industry," said Steve Wilhelmi, tactical marketing manager for John Deere Commercial Mowing. "The GreenFleet Loyalty Rewards program offers discounts, financing and exclusive offers that will help our customers manage their costs and receive extra benefits. It's our way of saying thank you for your business."

 

The new GreenFleet Loyalty Rewards program is offered exclusively to John Deere customers who purchase at least two qualified John Deere products.

 

As GreenFleet Loyalty Rewards program members, customers are entitled to a number of benefits, including discounts, incentives, financing and promotions.

  • Discounts – Members get discounts on a variety of John Deere equipment, including commercial mowers, utility vehicles, compact tractors, garden tractors, and commercial worksite products. Discounts are scaled by how many units a customer purchases in a two-year period. All GreenFleet members also get a 10 percent discount off parts and workshop products.
  • John Deere Landscapes – GreenFleet members who are also John Deere Landscapes customers will receive offers on landscape supplies like irrigation, lighting, nursery and other materials.
  • Financing – Through John Deere Financial, GreenFleet members receive access to preferred financing offers, like low-rate financing, leasing options, payment plans and equipment insurance.
  • Exclusive benefits – As GreenFleet members, customers will receive regular email offers, such as John Deere attachments discounts, John Deere Gifts coupons, and preferred partner discounts.

 

Customers who purchase at least two machines are automatically enrolled in the program and will receive program benefits for two years. To stay enrolled, customers must purchase at least two machines every two years.

 

To find out more about GreenFleet Loyalty Rewards, visit a John Deere Commercial Mowing dealer, or visit www.johndeere.com/greenfleet.

 

About Deere & Company

 

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com.

Media Contact:
Maureen McCormack
Segment Manager, Media Relations
John Deere Ag and Turf Division
2000 John Deere Run
Cary, NC 27513
Phone: 919-804-2246
E-mail: McCormackMaureenA@JohnDeere.com

Editorial Contact:
Kyle Rubeling, IMRE
Phone: 919-747-8680
E-mail: KyleR@IMRE.com

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