Following their European launch in Germany this summer, all John Deere’s new and updated products for 2014 were on display at this year’s Agritechnica exhibition in Hanover (12th–16th November 2013).
Of the 70 new agricultural and turf products announced in August, visitors were able to see 27 tractor models from 80 to 120hp, the latest combines, round balers, mower-conditioners, sprayers and Gator utility vehicles, and the new silver award winning Hitch Assist and Smart Irrigation Systems.
With a total of five gold and 23 silver medal awards since 2001, John Deere is an industry leading innovator. This year’s stand was designed around nine separate product hubs displaying key John Deere solutions for a range of different customers, farm sizes and specialisations, with the focus on performance, uptime and low cost of operation.
Other features of the 6500m2 exhibit included a wide-screen cinema with seating for 60 people, a John Deere shop with the latest merchandise for customers and fans of the brand, a customer centre and a dedicated dealer area. The centrally located customer centre featured John Deere FarmSight, finance and product support solutions, including PowerGard maintenance and protection programmes, parts and other aftermarket services.
New product details, technical data and other company related information were provided by state-of-the-art ‘innovation towers’, numerous touch-screen tables and John Deere product representatives equipped with a total of 230 iPad computers.