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Strategy

For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success.

 

This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It's in these areas where at least 75% of the world's future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.

Our businesses

John Deere Loader in action

The John Deere portfolio of businesses is varied, yet interrelated. Two of our businesses – Agricultural and Construction equipment – are in an excellent position to take advantage of global growth.


Two additional businesses – Turf and Forestry equipment – support and enhance worldwide channel development. And additional supporting businesses – Financial Services, Power Systems, Parts Services, and the Intelligent Solutions Group – strengthen and differentiate our equipment businesses.

Our goals

Employees at a John Deere dealership

By being the agricultural, turf, forestry, and construction equipment partner of choice throughout the world, we can reach our goals of sustainable SVA (Shareholder Added Value).


By relentlessly improving our products and our business efficiencies, we'll achieve exceptional operating performance.


And, by linking employee, unit, and divisional goals to John Deere's overall business objectives, we'll be able to harvest the power of aligned high-performance teamwork.


Learn more about our strategy on our investor page.

Did you know?

John Deere - Strategy

Since 1837, John Deere has developed and delivered innovative products of the highest quality. We know you would expect nothing less. Because your work is more than your occupation. It's your way of life.

Find out more about John Deere's history.