John Deere Golf wows them at Golf Industry Show
Thousands of golf course maintenance professionals, hundreds of manufacturers, days of educational programming and relationship building galore. What is it? The annual Golf Industry Show (GIS) and Education Conferences – the most anticipated event in the golf maintenance industry.
John Deere Golf is right in the middle of the excitement. In the almost 11,000 square foot booth, customers are crowding in to see how John Deere equipment is used on the best courses on Earth. And, they’re hearing about exciting new mowing and aeration innovations coming from John Deere later this year.
"There's a renewed sense of optimism," said Mark Ford, marketing manager for John Deere Golf. "And, this year at GIS, we're reminded of that – by the enthusiasm of those in attendance, and dialogue we're able to have with our existing customers and those who are interested in learning more about John Deere. This event is an exceptional opportunity to listen to what the industry needs, and demonstrate how John Deere Golf delivers trusted performance, and helps superintendents prepare for the future."
John Deere is also stepping up its commitment to the golf industry as a whole, with its announcement of a partnership with The First Tee through a $1 Million donation.
In addition to activities at the booth, John Deere Golf is sponsoring the 19th Annual Collegiate Turf Bowl competition. Turf management students from around the U.S. are competing for a $4,000 team prize and bragging rights, all while learning what it takes to be a successful golf course maintenance professional. On Thursday evening, John Deere Golf will congratulate the winning team after a grueling half-day competition.
"As GIS is winding down, we’re encouraged by the positive outlook of the industry,” continued Ford. “There is a new willingness and confidence in this game – and we’re proud to be a part of it!"