In this Issue
World's Fair Put Chicago, and John Deere, on the Map
The World's Columbian Exposition, or the World's Fair, held in Chicago, Illinois, in 1893, celebrated the 400th anniversary of Columbus' arrival in the New World. Held in Deere's home state, the company was deeply involved in the planning and organization of this global event, which influenced the social and cultural makeup of the U.S., and had a profound effect on architecture, the arts, and business.
Deere & Company leadership enjoyed close associations with the fair organizers. The secretary of the exposition was Benjamin Butterworth, the father of Deere's future president, William Butterworth. Charles Deere, then president of Deere & Company, was one of two fair commissioners from the State of Illinois.
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