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John Deere will license products and services that enhance the
brand, create and strengthen the John Deere Experience and
deliver genuine value for our customers.
Thank you for your interest in John Deere licensing. All John Deere
licensees have strong manufacturing, marketing, distribution, and financial
backgrounds as well as product design and development capabilities. If you feel
strongly about your product and would like us to keep your application on file,
check to see if you meet the basic qualifications. If so, fully complete and
send in the application along with a $1000 (U.S.) non-refundable application
fee. Application available in PDF
and Word
formats. Apply Now
Basic Qualifications
- Manufacturing capabilities
- Quality control procedures
- Strong distribution capabilities
- Ability to design, market, and sell
- Strong financial standing
- Liability Insurance
John Deere is very selective in deciding whom to approve as a licensee. We approve and regulate all designs and uses of the John Deere trademark to ensure they meet the John Deere standard of quality and genuine value. The John Deere logo is used to protect, as well as promote, the quality expected of the John Deere brand.
FAQ
- Is John Deere seeking new licensees?
- No - Is there an application fee?
- Yes. $1,000 non-refundable submitted at the time of application. - How long will it take for John Deere to review my application?
- We will respond to your application in 30 days or fewer. - Do you require product samples with my application?
- You will need to provide a detailed concept or sample.
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