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Health & Human Services: A Strategy for Helping Those in Need
John Deere has a long history of supporting people in need. In 2006, Deere & Company Chairman and CEO Robert W. Lane was one of four prominent business leaders identified by the Bush Administration to lead fund-raising efforts in response to disasters in Central America and Mexico. In addition, the John Deere Foundation contributed $500,000 U.S.D. to the Central America and Mexico Hurricane Relief, or CAMHR organization. The foundation also contributed $50,000 U.S.D to the Southeast Asia Earthquake Relief Fund (SAERF) for relief and reconstruction efforts in Pakistan.
John Deere responded to the December 2004 Indonesian tsunami in 2005 and the August 2005 Hurricane Katrina through its partnership with the Red Cross of America. Besides donating $1 million U.S.D. to the relief funds, the company matched its employees' donations to the Red Cross for Hurricane Katrina relief efforts.
Donating equipment is also an important part of the John Deere's support of disaster relief. While cash donations are vital, John Deere equipment makes long-lasting impacts in disaster recovery and reconstruction. (Some $500,000 U.S.D. of equipment was donated in 2005 in support of hurricane recovery efforts.)
In 2006 John Deere developed a disaster plan that would provide the foundation with a consistent approach and hasten response to future disasters. Part of the plan included setting aside $1 million U.S.D. for disaster relief as part of the foundation's regular giving every year.
Health and Human Services Success Story: American Red Cross
The John Deere Foundation and Deere & Company are longtime partners with the American Red Cross. Throughout the company, individual units support local disaster appeals, donate warehouse space, and provide volunteers that support the Red Cross mission. In 2004, the American Red Cross named John Deere to its National Honor Roll, in recognition of Deere's donation of more than $1 million U.S.D. annually through direct funds and gifts in kind.
| The American Red Cross reaches out to communities in need during disasters. |
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