2008 John Deere Forestry Press Release

MOLINE, Illinois (November 1, 2008) - John Deere Construction & Forestry Division named Fergus/Peters Group as its public relations and advertising agency for its forestry business one year after the integrated, business-to-business marketing communications firm was named the agency of record for Deere’s construction business.

"Having Fergus/Peters Group take on our forestry work is a natural extension of the outstanding work its team has been doing for construction," said Craig Olson, Construction and Forestry's Manager of Marketing Communications, Events & Promotions. "They will bring the same energy and enthusiasm to the compelling stories we have to tell about John Deere Forestry."

Fergus/Peters Group's affiliation with John Deere Forestry begins officially on Nov. 1, 2008; a year to the date after the agency took on the duties on the construction side. All public relations and media purchasing for the forestry business will be coordinated through the agency, and managed by Jennifer Vrban, Forestry Advertising Manager.

Fergus/Peters Group has made a name for itself over the last 11 years by producing highly impactful communications campaigns for a small group of purely business-to-business clients.

"We are thrilled at the opportunity to tell the John Deere Forestry story. As with construction, there is a wealth of innovation and expertise that goes into the forestry equipment that Deere makes. And we are confident that the strong collaboration we’ve achieved in the first year with Deere will continue on the forestry side of their business," said Brian Peters, Partner with Fergus/Peters Group.

Contact:

Fergus/Peters Group
2800 River Road
Suite 240
Des Plaines, IL 60018
www.ferguspeters.com

Deere & Company (NYSE: DE) is the world's leading provider of advanced products and services for agricultural and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe. John Deere Construction & Forestry produces more than 120 machine models and distributes its construction, forestry and worksite products.

About Fergus/Peters Group

Fergus/Peters Group is a business-to-business integrated marketing communications agency headquartered in suburban Chicago. It helps build the brands of a handful of large, B-to-B companies in industries as diverse as agriculture, steel and automobile dealership management systems.