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| Become a John Deere Dealer |
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Dealer of Tomorrow performance goals
The John Deere Agricultural Dealer of Tomorrow is symbolized by dealer organizations that achieve high levels of market share performance, high levels of customer satisfaction performance and high levels of financial performance year in and year out.
Achieving "sustained balanced performance" is critical in an environment of continued farm consolidation, continued shifting of agricultural demographics, and an unwavering customer demand for excellence. Dealer of Tomorrow Performance Goals "Build Dealer Strength" by balancing business performance.
Customer satisfaction
Customer allegiance measures the percentage of customers who return customer surveys where they respond "very satisfied" to overall satisfaction with dealer and "definitely would" recommend the dealer.
Financial strength
Total absorption is the ability of a dealership to cover both its fixed expenses and interest charges with its respective contribution margin. Contribution margin represents gross margin less variable expenses, plus additions, less deductions.
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