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| Impressive New Stand Concept underlines John Deere’s Innovative Power |
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One of the highlights of this years Agritechnica fair in Hanover (Germany, 13-17 November) is the newly designed John Deere Stand in Hall 4 (A 22). Featuring a live presentation of a moving 7030 E Premium tractor, numerous large high resolution screens and a friendly “light design”, this display floor represents a unique combination of heritage and progress under the overall theme ”intelligent solutions”.
Adressing individual customer segments, the neatly structured display floor presents John Deere solutions for contractors, arable farmers, owners of mixed farms and even customers who are interested in C&CE products. Five giant information pylons equipped with vertically moving screens visualize innovative John Deere technologies and complement the well balanced selection of “green and yellow iron”. Centrally positioned between the 5430i self propelled sprayer and T-/S-Series combines, the AMS group presents its rapidly growing portfolio of intelligent solutions.
The Northern side of the stand accommodates key service functions of the John Deere product portfolio, including merchandise sales, parts marketing and product support. These areas are aligned with booths of five German dealers and the supporting services of John Deere Credit, the Bruchsal Training Center and Human Resources’ talent finding initiative “run with the best”.
With more than 2,200 exhibitors from 36 nations (40 % more than in 2005), the 2007 Agritechnica is the world’s largest agricultural equipment show and expects more than 260.000 visitors.
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