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Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders, and loggers. And Deere has never outgrown, nor forgotten, its founder's original core values
. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.
Our core values
We work every day to uphold our founder's core values. Integrity, quality, commitment, and innovation are more than ideals we work toward. They are values we live and breathe – values found in every product, service, and opportunity we offer.
Learn more about our core values.
Our strategy for success
For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world's future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.
John Deere's strategy for success.
Doing business with us
John Deere is very selective when choosing our suppliers and dealers. We must both totally support John Deere core values: integrity, quality, commitment, and innovation. If this is the way you define your business – your work ethics – then you may benefit from a relationship with John Deere as a dealer, supplier, or manufacturer of a John Deere-licensed product.
Learn more about doing business with John Deere.
Today, Deere & Company is one of the world's most admired businesses. But in 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a discarded steel saw, and an idea that would help farmers, changing the face of agriculture for all time.
Read more about the history of John Deere