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Who we are
John Deere has grown and prospered through a long-standing partnership with the world's most productive farmers.
Today, John Deere is a global company with several equipment operations and complementary service businesses. These businesses are closely interrelated, providing the company with significant growth opportunities and other benefits enabling us to serve you better.
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Where we are going
Deere is committed to providing genuine value to our stakeholders, including our customers, dealers, shareholders, employees and communities. In support of that commitment, we aspire to:
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grow and pursue leadership positions in each of our businesses
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extend our pre-eminent leadership position in the agricultural industry
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create new opportunities to leverage the John Deere brand globally
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How we will get there
By pursuing the broader corporate goals of profitable growth and continuous improvement, each of the company's businesses is expected to:
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achieve world-class performance by attaining a strong competitive position in target markets
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exceed customer expectations for quality and value
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earn in excess of the cost of capital over a business cycle
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How we will measure our performance
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human resources
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employee satisfaction, training
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customer focus
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loyalty, market leadership
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business processes
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productivity, quality, cost, environment
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business results
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return on assets, sales growth
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By growing profitably and continuously improving, each of the company's businesses will benefit from and contribute to John Deere's unique intangible assets:
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our distinguished brand
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our heritage of integrity and teamwork
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our advanced skills
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the special relationships that have long existed between the company and our employees, customers, dealers and other business partners around the world
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